Free Direct Response Masterclass Right Here. Get In.

If you ever want to get people to respond to your cold message or email, you must not be cold.

Cold email or message shouldn’t be cold .

So here’s how to take the headache out of writing cold emails that inspire people to respond.

The first thing that stands between you and writing an effective email is completing the exercise below.

A PERSON
A Nigerian Freelancer.

WITH A JOB TO BE DONE
Get local and foreign clients.

WHO’S STRUGGLING
(Case study quotes.)
“I’m great at graphic design and coding but I don’t get clients.”
“Foreigners don’t trust me because I’m a Nigerian freelancer.”
“I have zero experience so getting clients is tough.”

BECAUSE OF THAT
Business impact:
“I don’t get clients and wasted money.”

Personal impact:
“I feel like a quitter.”

UNTIL FINALLY
(Case study result quote.)
“I’m able to get clients easily.”

Next, use the customer quotes to write an email that looks like a text (ETLLAT).

Now let’s write an email.

Subject line: tough getting clients?

“John, what are you doing to ensure you don’t give up on freelancing due your inability to get clients? Nigerian freelancers are using a simple system and strategy to get local and foreign clients, no matter the platform, their experience and background. Thought you might be interested.”

Rules:
3 sentences.
Copy must come from customers, not from you or marketing.
Follow the structure.

Your turn.

Complete the exercise.
Write you ETLLAT.
Paste email in the comments.
I’ll provide feedback but only if you follow the 3 rules.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abimbola Lolade

Abimbola Lolade

Brutally honest articles on Marketing and Writing.