Screw brainstorming. Try question-storming.

  1. We’re all solving similar problems.
  2. And we’re all asking the same questions.

But If you want a more creative answer, you have to ask a more creative question.

It’s the same thing when you’re in a sexual relationship.

“A problem well-stated is a problem half-solved,” Charles Kettering

Anyhoo, as I’m sure you can probably guess, question-storming is coming up with questions instead of ideas.

  • Why don’t people want to wear masks?
  • What are all of the possible things they could be afraid of?
  • Are there other things people wear on their faces but eventually get used to?
  • What are other uncomfortable things people wear every single day but we accept and don’t feel the same way about? Tight jeans? High heels?
  • Is there a certain demographic in particular who resists wearing masks?
  • Can we find someone who said this was “just the flu” but nearly died and use them as an example/influencer for others?
  • What are the potential downsides of wearing masks?
  • What are the potential downsides of not wearing a mask?
  • What are the potential benefits of wearing a mask?
  • Are there any benefits of not wearing a mask? Do the benefits outweigh the risks for some?
  • Are we wearing these masks to protect ourselves or to protect others? What does it feel like?
  • Do people touch their faces more when they wear a mask?
  • What’s more annoying than wearing a mask?
  • What’s more uncomfortable than wearing a mask?
  • What could we design or write on masks to make them less scary? How about more scary?
  • What could we design or write on masks to make them less weird? Or more weird?
  • How can we normalize wearing a mask?
  • What can we say to help people feel more optimistic?
  • What are these masks made of? What element/fabric is protecting us?
  • Are there any mask hacks? How can I stop my glasses from fogging up? What if I have bad breath?
  • What would an angry person say to someone who isn’t wearing a mask?
  • What would a compassionate person say to someone who isn’t wearing a mask?
  • What would healthcare workers and other essential workers say to these people?
  • What would grandparents say to these people?
  • What would someone who has only months to live say to people who are struggling with wearing a mask?
  • Can we reward/celebrate people who are wearing masks instead of shaming those who don’t?
  • How can we be more compassionate and understanding toward people who are choosing not to wear one or are being defiant or angry?
  • What would someone who has lost a parent or loved one say to someone who refuses to wear a mask?
  • What would that deceased person say to someone now if they could? What advice would they give?
  • What are some masks do’s and don’ts? And also, could I make some fun ones up?
  • What are some truths or observations around this pandemic in general? (List as many as you can.)
  • What are my brutally honest feelings around wearing a mask? Have they changed since this started?
  • What are my true feelings around my son having to wear a mask?
  • What do I hate about wearing a mask?
  • What do I hate about this pandemic? How am I feeling? How am I REALLY feeling?
  • Do superheroes have any advice on wearing masks over a long period of time? How do they do it?
  • What would COVID-19 say if it could speak?
  • If animals can pass this virus on, shouldn’t they wear masks? What about fish? Why do fish have it so easy?
  • If I were to write a book about wearing masks, what would the title be?
  • How do we get people to wear masks? We have to get them over whatever is stopping them. What’s stopping them from wearing masks? They think this is just the flu. They think the whole thing is a conspiracy. They think it’s uncomfortable. (ding ding!) What’s more uncomfortable than wearing a mask?
  • Having COVID-19
  • Wearing a ventilator.
  • Breathing in shards of glass.
  • Getting a 6” inch swab up your nose.
  • Having to call someone to tell them you may have given them COVID.
  • Calling a grandparent to tell them you may have given them COVID-19.
  • Being responsible for someone dying from COVID-19.
  • Bedsores from being bed-ridden in ICU for 2 weeks.
  • Quarantine and zero human contact.
  • Extending this damn pandemic.

“Questions are your pickaxes. Good questions are what open people up, open new doors, and create new opportunities.” Tim Ferris

That’s it.

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Abimbola Lolade

Abimbola Lolade

Brutally honest articles on Marketing and Writing.