Too much BUDGET is bad for marketing. Here’s why…

Content marketing is what is left of marketing.

Use that to drive organic growth — search engine, content virality, user engagement.

  1. Their metrics don’t incentivize them to do it.
  2. The CEO asks “where are all the leads?” after 2 episodes of their podcast.
  3. They’re not committed to the strategy. They write 2 posts. Don’t see a trillion leads, likes or twitter retweets. So they give up and go back to the same dumb stuff they were doing before.



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Abimbola Lolade

Abimbola Lolade

Brutally honest articles on Marketing and Writing.